The members of the USA Research team, lovers of TV and entertainment of all kinds, are experts when it comes to implementing a wide variety of research tools to understand the ever-changing television marketplace, and in particular the USA viewer. Digging deeper beyond traditional television ratings, this highly experienced, passionate team studies consumer behavior and psychographics, advertising performance, word of mouth, time shifting and VOD usage, online metrics, cross platform behavior, and SocialTV experiences. In addition, USA Research provides detailed insights into marquee sponsorships including on air and online performance, integration, hybrid, and traditional advertising effectiveness, cross platform impact, and voice of the consumer insights.