36 Hours is an interactive game based on USA's hit show White Collar. In 36 Hours, the player participates in a series of challenges, working backwards to put the pieces of their investigation together to catch the thief. Developed with show creator and executive producer, Jeff Eastin, the missions in the game are authentic to the storyline and its characters. In a continuing exclusive partnership with Ford, the game features the 2011 Ford Fusion Hybrid as a key character through the challenges. 36 Hours took gaming to a whole new level through social and mobile media participation on Facebook, Twitter, and YouTube for a real world experience. The game also links to the White Collar Society Character Rewards affinity program, where fans earn points and prizes for completing tasks and sharing content. Fans who logged in to experience the immersive online world during the season were invited to try their hand at winning a brand new Ford Fusion 2011.